Business Jumps On The Mindful Bandwagon
A report by Benoît Tranzer, managing director of branding giant Millward Brown, says the post-recession consumer has abandoned rampant consumerism, possibly for good. They want to shop carefully—mindfully, even—and advertisers are looking for ways to appeal to them. Tranzer maintains that the mindful consumer is doing more with less, turning away from expensive brand names, spending less on luxuries and buying closer to the heart. While the old consumer wanted instant gratification, the mindful consumer considers local community, moral responsibility and the environment....
